Customer Service

PRIVACY NOTICE

 

UPDATED: 2021-11-02

 

Reebok is an adidas brand.

The site and app you are visiting is operated by adidas AG, Reebok Marketing GmbH and adidas sport GmbH.

 

Privacy Notice Updated - Click Here To View

 

1. What does this Privacy Notice tell you?

2. Who is responsible for your Personal Data ?

3. How do you exercise your rights for your Personal Data?

3.1.  Obtain an electronic copy of all your Personal Data from the Responsible Entities.

3.2.   Get a portable file of the Personal Data you shared with us so you can share it with another company.

3.3.   Delete your account and all Personal Data connected to your email address.

3.4.  Access to information about your Personal Data

3.5.  Make sure your Personal Data are correct

3.6.  Unsubscribe from our email marketing messages

3.7.  Restrict how we use your Personal Data

3.8.  Withdraw your consent

3.9.  Object when we process your Personal Data based on “Legitimate Interest” (including unsubscribing from our direct marketing messages)

3.10. Challenge a decision generated solely by automated decision-making process without human intervention

3.11. General assistance

3.12. File a complaint with your local data protection supervisory authority

3.13. Using Third-Party Tools to Exercise Your Individual Rights

4. What Personal Data do we collect and use (“Categories of Personal Data”)?

5. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY Reebok?

5.1.“COOKIES” NOTICE: Installing Cookies, Pixels, Tags, and other Technologies on Your Browser to Collect Your Device Information and Track Your Activities on Ours and Other Platforms

5.1.a. REQUIRED Cookies

5.1.b. FUNCTIONAL Cookies

5.1.c.  MARKETING Cookies

5.2. Operate Reebok Online Shop

5.2.a. Site Operation

5.2.b. Domain and Network Security and User Authentication

5.2.c.  Persistent Log-In

5.2.d. Sales of Reebok Products - Online and Off-Line Order

5.2.e. Payment Fraud Detection

5.2.f. Product Delivery

5.2.g Electronic Delivery Tracking

5.2.h.  Business Operational Analytics

5.2.i. Customer Service

5.3.  Display Targeted Advertisements and Send Individualised Marketing Messages

5.3.a.  Personalised Marketing Messages Via Email (Newsletter Sign-Up)

5.3.b.  Personalised Marketing Messages Via Email (Via Existing Contract)

5.3.a.  User-Generated Content (UGC) Acquisition From Social Media

5.4.   Improve and Develop Reebok Brand Products and Services

5.4.a. Product Research and Development

5.5.  Comply with Legal Obligations

5.5.a.  Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)

5.5.b. Evidence – Contract Dispute and/or Legal Compliance

6. Recipients of your Personal Data

7. What does Reebok do when we transfer your Personal Data outside of the EU/EEA?

8.  How do we secure your Personal Data?

9.  General Questions, Support

10.  Data Protection Officer

  1. What does this Privacy Notice tell you?

This Privacy Notice (“Notice”) provides necessary information required by the EU General Data Protection Regulation (“GDPR”) on how adidas AG and its affiliates and subsidiaries (“adidas”, “we”, “us”) collects and uses information about you that is provided by you directly and indirectly or others. When the information allows us to identify you as an individual independent from others, it’s called “personal data” under the GDPR.  

Additionally, you should also read any privacy notices displayed when you provide personal data to us as they provide details of the specific scenario which may not be covered by this Notice.

If you access any of our platforms by using a Virtual Private Network (also known as “VPN”) to interact with us – including making purchases - in a country that is not your current or residential country where GDPR is the governing privacy law, please read the privacy notice displayed at that specific platform or portal to understand how the responsible entities, our affiliated brands and adidas subsidiaries at that country use and protect your Personal Data as local national requirements may be different from the GDPR.

We will routinely review the content of this Notice and make minor adjustments and corrections as necessary. As required by law, when we make any significant changes that would have an impact on your rights and your Personal Data, we will announce these changes in advance, and make sure you are informed of these changes, which may require us to send you an email announcement.

  1. Who is responsible for your Personal Data ?

For the purposes described in this Notice and compliance with local privacy laws and the GDPR, the following adidas entities are responsible:

adidas AG - Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany

Reebok Marketing GmbH - Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany

adidas sport GmbH – Brunnmatt 20, Cham, ZG, CH-6330, Switzerland (“adidas Switzerland”)

For some scenarios described in this Notice, there may be other adidas and/or non-adidas entities also responsible for using your Personal Data, please refer to the specific scenario for more information. The Responsible Entities have agreed on certain rules and responsibilities on how they cooperate in using and protecting your Personal Data. The essential features of this agreement are:

Under the EU GDPR and local privacy laws, they are known as “Joint Controllers”. They are jointly responsible for determining why (“Purpose”), how (“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call them “Responsible Entities” to make it easier for you to understand.

  1. All responsible entities jointly control your personal data and they support one another in ensuring that they use and protect your personal data in line with GDPR and local privacy laws.
  2. adidas AG and Reebok Marketing GmbH jointly define the strategic purposes of why we process your personal data and the means of how we processs your personal data when we promote and sell reebok products and services to you, with the exception of the hosting of Reebok data.
  3. Reebok Marketing GmbH solely determines the hosting of reebok data which may be provided by adidas AG or Reebok Marketing GmbH or third-parties contracted by Reebok Marketing GmbH.
  4. adidas Switzerland implements these strategic decisions and also provides feedback and input to adidas AG and Reebok Marketing GmbH.
  5. adidas AG provides certain shared services for the responsible entities. For example, adidas AG is responsible for hosting and protecting your personal data with robust data security measures.
  6. adidas AG also handles your requests to exercise your rights with respect to your personal data (as described in this notice). Of course, you are free to reach out to any of the responsible entities with your requests.
  7. adidas AG would also handle any data security incident and lead the cooperation and communication with data protection authorities. Our lead authority is the Bavarian State Office for Data Protection Supervision located in Ansbach, Germany.

  1. How do you exercise your rights for your Personal Data?

You have all the rights described below for all your Personal Data provided to Responsible Entities, please read and follow the instructions to exercise your rights in a timely manner. If a non-adidas company is independently responsible for your Personal Data, you will need to contact and read the privacy notice of the non-adidas company to exercise your rights with them. Your request cannot be processed if we cannot verify your identity. We may ask for additional verification questions if we have reasonable doubts about your identity to protect all our consumers’ Personal Data and rights.

If you have any general questions or require immediate assistance and support concerning your rights or how we use your Personal Data, please contact our Customer Service team. You can find their contact information and channels by clicking on this link https://reebok.com/help.

    1. Obtain an electronic copy of all your Personal Data from the Responsible Entities.
    2. Get a portable file of the Personal Data you shared with us so you can share it with another company.
    3. Delete your account and all Personal Data connected to your email address.

These requests are processed by our automated solution. Please read and follow the instructions below to make your request. If you need help using the solution or verifying your identity please contact our local Customer Service team (https://reebok.com/help).

WEBSITES

On our websites where this Privacy Notice is displayed: please scroll down to the bottom of the page, CLICK ON THE “DATA SETTINGS” LINK, and follow on-screen instructions. Your request will not be processed if we cannot verify that you are the person being identified by the Personal Data we have on file for legal and security reasons.

If you wish to view and get a copy of your order-related and/or transactional information before and after your order has been delivered, please scroll up to the top of the page, and CLICK ON “ORDER TRACKER”. You will need to provide the order number and the email address used to make the order to obtain the information. Please note that if you have purchased from different Reebok sites, you will need to repeat this procedure on all sites to access the order that you placed on that particular site. This information will be deleted based on your request, and will be kept for 10 years due to legal and contractual requirements. Please refer to our “Sales of Reebok products” section for more information.

    1. Access to information about your Personal Data

Please refer to the details provided in this privacy notice to have information about: a) why we have your Personal Data; b) what categories of data we have; c) what we do with your Personal Data; d) who has access to your Personal Data (and where they are); e) where your Personal Data might be transferred to; f) how long we are keeping your Personal Data; g) if you didn’t provide your Personal Data directly to us, how did we get them; h) your rights under applicable laws and the possibility to restrict processing; and i) if we use your Personal Data for any automated decision-making; and j) in some cases, you have the right to know how our automated decision-making works, if the decision significantly affects you.

    1. Make sure your Personal Data are correct

Please contact Customer Service (https://reebok.com/help) to make any changes to your information, and access your account at Reebok to make changes directly.

    1. Unsubscribe from our email marketing messages

You can unsubscribe from our email marketing messages at any time. Please use the “Unsubscribe” function at the bottom of each email marketing message.

    1. Restrict how we use your Personal Data
    2. Withdraw your consent
    3. Object when we process your Personal Data based on “Legitimate Interest” (including unsubscribing from our direct marketing messages)
    4. Challenge a decision generated solely by automated decision-making process without human intervention
    5. General assistance

Please contact our Customer Service team (https://reebok.com/help) for general support. You can find their contact details under the “ASK CUSTOMER SERVICE” section via HELP.

    1. File a complaint with your local data protection supervisory authority

You have the right to file a complaint with the local authority if you are not happy with how we have handled any of your rights listed above.

    1. Using Third-Party Tools to Exercise Your Individual Rights

We understand that there are tools, apps, solutions, and websites operated by non-adidas companies which help you exercise your individual rights. Depending on the design of these tools, we may need to contact you directly still to verify your identity before we can process your requests via 3rd-party solutions. We can’t process your request unless we have verified your identity and have no concern that you are the person who the personal data actually identifies. We can’t and don’t upload any files to 3rd-party portals as that is a serious data security risk to our systems and infrastructure, and it could consequently lead to a significant data breach incident.

Therefore, even when you made a request using a 3rd-party tool, we may still request that you use our automated solution or contact our customer service by following the instructions above for our website in order to verify your identity, and ensure your request is processed in a timely and secure manner.

If you are not clear about any of the rights listed here, please consult your local authority about your Personal Data rights under the law and to best understand what these rights mean.

  1. What Personal Data do we collect and use (“Categories of Personal Data”)?

Most of the time, you give us your Personal Data for specific purposes. However, sometimes, this Personal Data may also be used for other purposes if we have the right or your permission (“Lawful Basis”) to do so. Also, we may use your Personal Data from other companies or sources for some purposes, if it is legally allowed. Please see the Categories of Personal Data below to help you understand how we uses your Personal Data. The Categories include Personal Data you provided directly and indirectly to Reebok Joint Controllers.

  • Identity Information

Any information that identifies you as an individual, living person. This includes: name [first, last, initials], Date of Birth, e-mail address, phone number, unique consumer identifier number, nickname, password, social media identifiers and handles, your device fingerprint (including your browser fingerprint), gift card codes that are assigned to you, and the IP address of your browser.

               

  • Contact Information

Any information we can use to contact you. This may include: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information.

  • Payment, Purchase and Transaction Information

Any information we use to complete or in relation to your purchase record and invoice. This may include: your payment information (credit card details, or bank details, or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart details (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, receipt number, transaction ID, invoice ID, retail store transaction ID, purchase value, order confirmation number, order tracking number.

  • Measurements

Any information we can use to make sure your gear fits. This may include: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.

  • Location Information

Any information we can use to know or guess where you are, real time or otherwise. This may include: your residential location, current log-in location [IP address], real-time device location information via device sensors and signals, GPS location (if you wish to share us, for example through your mobile device settings), or information that helps us guess where you may be such as the specific adidas site you have visited that might give us clues about where you are, or when you “check-in” to an event or website on a social media page indicating location and if it is shared with us.

  • Behavioural and Preference Information

Any information which indicates your preference whether explicitly – if provided by you – or inferred. This may include: activity preference (sports), event participation information, exercise plans, in-store digital interactions, site/brand preference, language preference, product and product attributes preferences, store location preferences, your shopping history (all items in shopping carts), Wishlist items, any “preference” details you provided to us in your profile and Platform setting, any information you provide to us when you interact with  our communities such as adidas Runners, participate in events or campaigns as a trainer, team member, a participant or as a promotor of our events.

  • Browsing Information

Any information on. your browsing behaviour. This may include: browser name, IP address (including hashed IP address), clickstream data, data and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website , the referral URL that brought you to our site.

  • Mobile Device Information

Any information related to your mobile device. This may include: device EUI, device ID, device fingerprint, IP/Wifi Information, operating system, data stored on device when access is granted, log information when access to device (such as camera) is granted.

  • Social Media Interaction and Activity

Any information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for advertising, analytics purposes or to enrich your profile with adidas. This may include: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms, which may include your participation and membership on particular topics and/or groups, your profile settings and preference, your behaviour on different platforms owned by the same company. .

  • Correspondence

Any correspondence you have with Customer Service teams, and/or our employees and personnel. This may include: written correspondence with us (email or post or messages to our platforms), and voice recording made by Customer Service when we have the right to do so.

  • Image and Recording

Any image, voice or video recordings we have captured or obtained where you may be identified. This may include: CCTV footages, photos taken in our retail stores and/or at events, video recordings made during events or specific interactions, voice recording made during events or interactions (excluding correspondence with Customer Service), any images you share with us through social media.

  • Personal Opinion

Any opinion you share with us that indicate your point of view and comments. This may include when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions.

  1. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY Reebok?

In this section, we provide information and answers to the following:

PURPOSES - Why do we collect and use your Personal Data?

PROCESSING - What do we do with your Personal Data?

LEGAL BASIS - Why the purpose is allowed and necessary?

CATEGORIES OF PERSONAL DATA - What kind of Personal Data do we need to collect and use for the specific purpose?

Specifically, these are the Categories of Personal you may or may not have given to us for this specific purpose, but we either have it on file, or have obtained it from a different source for a different purpose, and we know it is connected to you.

RETENTION PERIOD - How long do we keep your Personal Data for the specific purpose?

CATEGORIES OF RECIPIENTS - With whom (types of service providers or companies) do we share your Personal Data to achieve the purpose?

    1. “COOKIES” NOTICE: Installing Cookies, Pixels, Tags, and other Technologies on Your Browser to Collect Your Device Information and Track Your Activities on Ours and Other Platforms

PROCESSING

When you visit the Reebok site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.

Managing Cookies In Your Browser

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

Alternatively, you can select the “Logging out from all my devices” option in your account section.

Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data.

Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1

You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm

      1. REQUIRED Cookies

We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. Without these Cookies, you will not be able to view our site properly.

Specifically, they allow us to do the following:

  • Site Diagnostics and Analytics

The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages.

  • Site Security Maintenance

The technology is used to ensure site and user security. For example, session timed-out for security reasons.

  • Routing

The technology is used to route customers to specific versions/applications of a service, such as might be used during a technical migration.

  • Site Loading

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

  • User-Requested Multi-Session Log-In

The technology is explicitly requested by the user to remember their user ID’s or stay logged in more than one session.

  • User Identification and Authentication

The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not).

  • Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app.

  • A/B Testing – Design

The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

  • Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

LEGAL BASIS       

Necessary for Website Operations

CATEGORIES OF PERSONAL DATA

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

RETENTION PERIOD

Browsing Session

Duration of the browsing session whilst you access the website or continue your session which lasts for as long as your browsing session does not expire.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

      1. FUNCTIONAL Cookies

We use “Functional Cookies” to continuously improve our website performance.

Specifically, they allow us to do the following:

  • Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

LEGAL BASIS       

Consent

CATEGORIES OF PERSONAL DATA

Identity Information (when available to adidas)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

RETENTION PERIOD

Browsing Session up to 24 months.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

Tealium [COOKIE ID]: We use Tealium [COOKIE ID] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [INSERT TEALIUM COOKIE ID], the Cookies may be stored in your browser than the intended retention period specified in this Notice and the Cookie Directory.

 

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

      1. MARKETING Cookies

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems.

Specifically, they allow us to do the following:

  • 3rd-Party Advertising

the technology is used to share your data collected with third-party (non Reebok) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

  • Behaviour Tracking

The technology is used to collect your device data, and related web browsing behaviour (e.g. clickstream).

  • Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

  • Marketing Precision Analytics

The technology is used to analyse consumer behaviour and preference for more accurate targeted, personalised ads and digital messages, and other marketing ROIs. For example, Ad response rates — where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.

  • RTB - Real Time Bidding

The technology enables real time bidding (“RTB”).

 

LEGAL BASIS       

Consent

CATEGORIES OF PERSONAL DATA

Identity Information (when available to Reebok)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

Behavioural and Preference Information (if available to Reebok)

RETENTION PERIOD         

Browsing Session up to 24 months.

Anytime: you can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory. CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

Advertising Agency Partners

Social Media Platforms

Targeted Marketing Service Providers

    1. Operate Reebok Online Shop

      1. Site Operation

PROCESSING

We screen all traffic to our sites and analyse data that is received by our servers to: a) run the sites that are connected to our domain and apps, b) fix bugs to make sure the layout and design are displayed properly, and c) fix bugs to make sure the sites and the apps function properly, and d) to monitor compliance with our Terms and Conditions.

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity Information

Contact Information

Browsing Information

Mobile Device Information 

RETENTION PERIOD         

Browsing Session

We need your data for as long as you are on the site. We keep it for the duration of your browsing session.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

      1. Domain and Network Security and User Authentication

PROCESSING

To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such us the credentials you have provided directly to us or other platforms (such as Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites. 

reCAPTCHA

We use reCaptcha operated by Google on our websites and apps to authenticate user identity and secure our platforms from malicious software (or known as a “bot”) that might engage in abusive activities on our platforms. reCAPTCHA works by collecting information about your hardware, and software (for example, device and application data) This data is shared with Google for analysis. Data captured by reCAPTCHA is also subject to the Google Privacy Policy and Terms of Use. 

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity Information

Contact Information

Browsing Information

Mobile Device Information 

RETENTION PERIOD         

Browsing Session

We need your data for as long as you are on the site. We keep it for the duration of your browsing session.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

      1. Persistent Log-In

PROCESSING

If you select to be logged in persistently, you do not have to log in every time you visit the Reebok website for up to 30 days. Your personal data will be used by the Reebok website to show your personal information: Your email will be used during checkout journey to let you know the email that will be used for the order confirmation, your first name will be used for personalization and your unique identifier may be used for Frontend Analytics. Please note that no consent status will be stored.

This basic profile information will be stored for up to 30 days in the browser that was used for the login within an access token. The access token is a HTTP only cookie. The token is valid for 20 minutes if the ‘keep me logged in’ functionality was selected. After the expiration of the token it is no longer possible to access personal information so the logged in session is over. For persistent login we additionally store a refresh token in the browser which can be used to refresh the access token within a 30 days period and extend the logged in session that way. If this refresh token is missing (if you have not selected persistent login or cookies were cleared) the access token cannot be refreshed. Hence, your session cannot be extended, and you will not be logged in anymore.

Please note: If you chose persistent log-in, your personal address details may be exposed to an unauthorised third party if you forget to log-out from persistent log-in from a publicly accessible device.

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

RETENTION PERIOD         

The information will retain in your browser for up to 30 days. You can delete the data yourself by clearing your cookies from your browser or by selecting the “Logging out from all my devices” option in your account section.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

      1. Sales of Reebok Products - Online and Off-Line Order

PROCESSING

To process your online and/or in-app orders, provide you with different payment options, create a smooth check-out process for you, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent.  Please note the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision, and challenge the decision.

LEGAL BASIS       

Performance of Contract

Legitimate Interest

Legal Obligation

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

Location information

Measurements

Payment, Purchase and Transaction Information

Correspondence

Browsing Information

Mobile Device Information

RETENTION PERIOD         

Duration of contract and statutory limitation period (10 years). We need to keep the information in case of any legal disputes concerning the contract.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Selling Partners (where applicable)

Manufacturing Providers

Delivery Service Providers

Payment Risk Solution Providers

Payment Processing Providers

IT Cloud Solution Providers

      1. Payment Fraud Detection

PROCESSING

We combine the Payment, Purchase and Transaction Information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you.

LEGAL BASIS       

Performance of Contract and Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

Payment, Purchase and Transaction Information

Browsing Information

Mobile Device Information

RETENTION PERIOD         

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Payment Risk Solution Providers

Payment Processing Providers

IT Cloud Solution Providers

      1. Product Delivery

PROCESSING

Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other Payment, Purchase and Transaction Information to deliver the products you purchased to you.

LEGAL BASIS       

Performance of Contract

CATEGORIES OF PERSONAL DATA

Identity information: Name

Contact information: Shipping Address

RETENTION PERIOD         

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Service Providers

IT Cloud Solution Providers

      1. Electronic Delivery Tracking

PROCESSING

This service is provided by our Delivery Service Providers, and is subject to availability by the Delivery Service Provider servicing your delivery address. Depending on the delivery service provider, you may have the option to track your delivery using services provided directly by our delivery partners. This service is provided on the basis of our consumers’ legitimate interest so they can organise receipt of their parcels. However, with some service providers, this may only be possible with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Notice for the processing of your Personal Data for this purpose.

LEGAL BASIS       

Legitimate Interest / and where applicable, Consent[KR7] [CF8] 

CATEGORIES OF PERSONAL DATA

Identity information: email address

Contact information: phone number

Any other information you may directly and voluntarily provide to the Delivery Partner

RETENTION PERIOD         

As determined by our Delivery Partner.

CATEGORIES OF RECIPIENTS         

Delivery Service Providers

      1. Business Operational Analytics

PROCESSING

We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners, as well as our consumers. We create data models for different analytical purposes, and analyse using these data models to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy.

This includes, for example, analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications.

We remove any identity information that would directly identify you (for example, your name and email address), and use only our internal unique identifier IP address to minimise any possible privacy risks to you.

  • PROFILING (PERSONALISATION)

We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. When you log in or visit our e-shop using an email address that is on file, we can then display items specifically picked for you based on your profile.

  • DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected  directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

  • IMPROVE DATA MODELS

We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity information: Unique Consumer Identifier (only)

Measurements

Behavioural and Preference Information

Location Information

Payment, Purchase and Transaction Information

Browsing Information

Mobile Device Information

Correspondence

Social Media Interaction and Activity

Personal Opinion

RETENTION PERIOD         

When using analytics services provided by the vendors identified above, we are required to retain data for the period specified by these vendors. You can find the retention period indicated by the vendors here:

Adobe Analytics: 36 months (https://marketing.adobe.com/resources/help/en_US/reference/data-retention.html )

Google Analytics: 38 months

(https://support.google.com/analytics/answer/7667196?hl=en)

We need the information for this duration to produce accurate analysis of our business operations.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Prospective Buyers and Investors

Business Consulting Service Providers

Data Analytics Solution Providers

IT Cloud Solution Providers

You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here:

Adobe Analytics Data Collection: https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html

Google Analytics Data Collection:

https://support.google.com/analytics/answer/6318039?hl=en

      1. Customer Service

PROCESSING

We collect your Personal Data to answer your queries about your order, inform you when the product you like is available upon your request, and respond to your questions and concerns through various communications channels we make available to you, including if you contact us for questions about your Personal Data rights. Your requests to our customer service will be analysed so that we can provide you with valuable service in the future. We may record our phone conversations with you for quality assurance purposes only when you agree to the recording.

  • DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected  directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

  • IMPROVE DATA MODELS

We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

LEGAL BASIS       

Legitimate Interest

Consent (for recording our phone conversations)

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

Location information

Measurements

Payment, Purchase and Transaction Information

Correspondence

Image and Recordings (with your consent only)

RETENTION PERIOD         

Statutory limitation period: 2 years

We need to keep the information in case of any legal disputes.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Selling Partners (where applicable)

Delivery Service Providers

Payment Risk Solution Providers

Payment Processing Providers

IT Cloud Solution Providers

    1. Display Targeted Advertisements and Send Individualised Marketing Messages

      1. Personalised Marketing Messages Via Email (Newsletter Sign-Up)

PROCESSING

We send you marketing messages that we think you would be interested (“personalised”) to the email address you provide to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

  • PROFILING (AUDIENCE MANAGEMENT)

We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms. The level of personalisation depends on the permission you have provided to us.

  • MARKETING ANALYTICS

We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; f) and whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

  • DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected  directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

  • IMPROVE DATA MODELS

We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

LEGAL BASIS       

Consent

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

Location information

Measurements (if available to Reebok)

Payment, Purchase and Transaction Information (if available to Reebok)

Social Media Interaction and Activity (if available to Reebok)

Browsing Information

Mobile Device Information

Behavioural and Preference Information (if available to Reebok)

RETENTION PERIOD         

We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates 

Email Marketing Support Providers

IT Cloud Solution Providers

      1. Personalised Marketing Messages Via Email (Via Existing Contract)

PROCESSING

When you purchase our products or conclude any contracts with us, we consider that to be an indication of interests to our products, services, promotions, and various offerings. We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

  • PROFILING (AUDIENCE MANAGEMENT)

We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms. The level of personalisation depends on the permission you have provided to us.

  • MARKETING ANALYTICS

We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; f) and whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

  • DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected  directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

  • IMPROVE DATA MODELS

We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Identity information

Contact information

Location information

Measurements (if available to Reebok)

Payment, Purchase and Transaction Information (if available to Reebok)

Social Media Interaction and Activity (if available to Reebok)

Browsing Information

Mobile Device Information

Behavioural and Preference Information (if available to Reebok)

RETENTION PERIOD         

We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates 

Email Marketing Support Providers

IT Cloud Solution Providers

      1. User-Generated Content (UGC) Acquisition From Social Media

PROCESSING

We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement.

LEGAL BASIS       

Performance of Contract

CATEGORIES OF PERSONAL DATA

Identity information: your social media handler

Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas

Social Media Interaction and Activity

RETENTION PERIOD         

Duration of licence agreement and statutory limitation period in case of any disputes.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Event Partners (where applicable)

UGC Support Partners

Advertising Agency Partners

Social Media Platforms

IT Cloud Solution Providers (where applicable)

    1. Improve and Develop Reebok Brand Products and Services

      1. Product Research and Development

PROCESSING

We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Data to stay ahead of the competition. We retain this information based on our “legitimate interest”, so by participating in any product review or survey, you agree that this is our legitimate interest. Where it is possible for the specific project or if you object to this legitimate interest, we will remove any identity, contact, or mobile device information, so the information cannot be used to identify you, and will no longer be your Personal Data, and is considered “anonymised”.

  • DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected  directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

LEGAL BASIS       

Legitimate Interest

CATEGORIES OF PERSONAL DATA

Measurements (only if required by the project)

Identity information (only if required by the project)

Contact information (only if required by the project)

Location information (only if required by the project)

Payment, Purchase and Transaction Information (only if required by the project)

Social Media Interaction and Activity (only if required by the project)

Browsing Information (only if required by the project)

Mobile Device Information (only if required by the project)

Correspondence (only if required by the project)

Behavioural and Preference Information (only if required by the project)

RETENTION PERIOD         

The duration of the project and statutory retention period stated to protect our IP rights.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates

Prospective Buyers and Investors

Business Consulting Service Providers

Data Analytics Solution Providers

Manufacturing Providers

IT Cloud Solution Providers

    1. Comply with Legal Obligations

      1. Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)

PROCESSING

When we are legally required to provide your Personal Data for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. We may not be able to notify you if it is against the law to do so.

LEGAL BASIS       

Legal Obligation

CATEGORIES OF PERSONAL DATA

All Categories of Personal Data as requested by the enforcement authority.

RETENTION PERIOD         

For as long as required by law.

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates 

Local and national government authorities, including tax authorities

Local and national law enforcement agencies

Local and national judiciary

      1. Evidence – Contract Dispute and/or Legal Compliance

PROCESSING

We need to keep evidence in case of any contractual dispute, or to defend ourselves in case of any investigatory audits or privacy compliance disputes and complaints, including how we have handled your individual rights.

LEGAL BASIS       

Legal Obligation

CATEGORIES OF PERSONAL DATA

All Categories of Personal Data as required to be used as evidence

RETENTION PERIOD         

Statutory Limitation period depending on the contractual period and/or the legal requirement

CATEGORIES OF RECIPIENTS         

adidas AG Subsidiaries and Affiliates 

  1. Recipients of your Personal Data

You can find a list of Data Recipients who processes your Personal Data under Responsible Entities’ instructions below. The list is subject to change as necessary.

COMPANY - SERVICE

adidas International Marketing B.V. | the Netherlands - Webshop operations & Marketing Services

Demandware Inc.| USA - Website Hosting

Adyen | the Netherlands - Payment Processes

Klarna | Sweden - Payment Processes

InfoSys Technologies Ltd. | India, EPAM | Belarus - Website Development

Adobe Analytics | Ireland, Google Analytics | USA - Web Analytics

Sprinklr | USA, Olapic Inc. | USA - Social Media Analytics

Flurry | USA, Apps Flyer | Israel - Mobile App Analytics

Qualtrics LLC | USA – Survey, Net Promoter Score

act.3 | Germany, cip Trademarketing GmbH | Germany - Event Management

Neolane Ltd. | France - Marketing

Batterii LLC | USA - Consumer Insights

Olapic, Inc. | USA - UGC Support Partners

adidas affiliates | globally - Consumer Relationship Management

DHL | Germany - Product Delivery

Feedzai | Germany - Fraud Prevention

PayPal | USA - Payment Service

Apple Pay, Google Pay | USA - Mobile Payment

Facebook (WhatsApp, Instagram) | USA - Social Media Interaction

Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 | Ireland - Social Media Interaction

Twitter | USA - Social Media Interaction

Google | USA - Social Media Interaction

Google Analytics | USA - Analytics

Adobe Analytics | USA - Analytics

Anatwine Limited | UK - Consumer Experience

MediaCom | UK - Advertising Partner

Salesforce - CRM Software | Data Analytics

Wunderman - Email Marketing Services

Stuffstr Limited | UK - Selling Partner

Webhelp | France - – Customer Service Provider

Fit Analytics GmbH | Germany – Size Reccomnedation Provider

Bazaarvoice, Inc | USA – Ratings analytics Provider

mParticle Inc | USA – Mobile App analytics

Amplitude Inc | USA – Mobile App analytics

Appsflyer Ltd | Israel – Mobile App analytics

Visenze Pte. Ltd | Singapore -  Visual Search Provider

Vyking Limited | UK - Augmented Reality Services Provider

Akamai Technologies GmbH | US – website traffic management

Tealium | US - Tag manager

Decibel Insight Ltd | UK – Non-Marketing Site/App Business AnalyticsCertona Corporation | US - Ab testing & personalization

Bing (Microsoft Corporation) | US – Social Media Interaction

Pinterest Inc. | US – Social Media Interaction

Snap Inc. | US – Social Media Interaction

Instana Inc. | US – Site Diagnostics and Analytics

 

Where your personal data may be used by non-adidas Data Controllers via adidas platforms, applications or elsewhere for their own purposes, please consult the privacy notice of the non-adidas Data Controller for more information about how they handle your personal data.

  1. What does Reebok do when we transfer your Personal Data outside of the EU/EEA?

Depending on the Personal Data processing activity, your Personal Data is shared with different “Categories of Recipients”. Where the recipient is located outside the EU/EEA, we have implemented necessary measures such as singing the EU Standard Contractual Clauses approved by the EU Commission and appropriate security safeguards. 

  1. How do we secure your Personal Data?

We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data, and empowering you to exercise your rights. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data when we have it.

  1. General Questions, Support

Reebok CUSTOMER SERVICE - (https://reebok.com/help)

If you have any general questions or require immediate assistance and support concerning your rights or how we use your Personal Data, please contact our Customer Service team. You can find their contact information and channels by clicking on this link https://reebok.com/help.

LOCAL AUTHORITIES

If you have any questions about your rights, please consult your local authorities’ websites and offices. 

  1. Data Protection Officer

Dataprotection@adidas.com

Global Legal (Privacy) | Data Protection Officer

adidas AG

Adi-Dassler-Straße 1

91074 Herzogenaurach

Germany


 

Privacy Notice Updated 

UPDATED: 2020-11-12

 

Reebok is a brand of adidas AG (Adi-Dassler Strasse 1, 91074 Herzogenaurach, Germany). The site and app you are visiting is operated by adidas Responsible Entities in the country where this site and/or app is registered.

 

This Privacy Notice (“Notice”) provides information on how adidas (“adidas”, “we”, “us”) collects and uses your “Personal Data” (information provided by you or others that we can connect to you). We encourage you to review this Notice and other privacy notices published by us frequently as they may be updated to reflect latest developments without prior notification.

 

This Notice applies to the different purposes and scenarios when your Personal Data is collected directly from our websites or apps operated by the responsible entities identified in this Notice, as well as when your Personal Data is obtained from other sources not directly from you, and used by the responsible adidas entities and others. Your Personal Data is used for all the scenarios described in this Notice if and where we have the permission and right (“Lawful Basis”) to do so. Where the scenario applies exclusively to a specific platform we operate, the name of the platform would be identified at the end of the heading in a bracket like this: HEADING - {name of platform}. 

 

Please read the general information as well as the specific scenarios by clicking on the relevant headings below. You should also read any additional privacy notices displayed when you provide Personal Data to us as they provide details of the specific scenario which may not be covered by this Notice.

 

If you access any of our platforms by using a Virtual Private Network (also known as “VPN”) to interact with us – including making purchases - in a country that is not your current or residential country, please read the privacy notice displayed at that specific platform or portal to understand how the responsible entities, our affiliated brands and adidas subsidiaries at that country use and protect your Personal Data.

 

  1. Who is responsible for your Personal Data?

For the purposes described in this Notice and compliance with local privacy laws and the GDPR, the following adidas entities are responsible:

  • adidas AG - Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany (”adidas AG”)
  • adidas sport gmbH - Brunnmatt 20, Cham, ZG, CH-6330, Switzerland (“Local Selling Entity”)

Also, for the purposes of:

  • Sales of adidas products – online and off-line order
  • Product research and development

 

The adidas entities below are responsible for your Personal Data:

  • adidas AG
  • Local Selling Entity
  • adidas International Trading AG - Am Platz 1b, Root D4, Luzern, 6039, Switzerland

 

They are known as the adidas “Joint Controllers” under the GDPR and local privacy laws. They are jointly responsible for determining why (“Purpose”), how (“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call them “Responsible Entities” to make it easier for you to understand.

 

For some scenarios described in this Notice, there may be other adidas and/or non-adidas entities also responsible for using your Personal Data, please refer to the specific scenario for more information.

 

  1. How do you exercise your rights for your Personal Data?

You have all the rights described below for all your Personal Data provided to Responsible Entities, please read and follow the instructions to exercise your rights in a timely manner. If a non-adidas company is independently responsible for your Personal Data, you will need to contact and read the privacy notice of the non-adidas company to exercise your rights with them. Your request cannot be processed if we cannot verify your identity. We may ask for additional verification questions if we have reasonable doubts about your identity to protect all our consumers’ Personal Data and rights.

 

  1. Obtain an electronic copy of all your Personal Data from the Responsible Entities.
  2. Get a portable file of the Personal Data you shared with us so you can share it with another company.
  • Delete your account and all Personal Data connected to your email address.

 

These requests are processed by our automated solution. Please read and follow the instructions below to make your request. If you need help using the solution or verifying your identity please contact our local Customer Service team https://www.reebok.ch/en/help).

 

WEBSITES

  • On our websites where this Privacy Notice is displayed: .please scroll down to the bottom of the page, CLICK ON THE “DATA SETTINGS” LINK, and follow on-screen instructions. Your request will not be processed if we cannot verify that you are the person being identified by the Personal Data we have on file for legal and security reasons.
  • If you wish to view and get a copy of your order-related and/or transactional information before and after your order has been delivered, please scroll up to the top of the page, and CLICK ON “ORDER TRACKER”. You will need to provide the order number and the email address used to make the order to obtain the informtaion. Please note that if you have purchased from different adidas sites, you will need to repeat this procedure on all sites to access the order that you placed on that particular site.

APPS

  • On adidas apps where this Privacy Notice is displayed: please go to “SETTINGS” and click on “MANAGE ACCOUNT”, select your request, and follow on-screen instructions to proceed with your request.
  • If you wish to view and get a copy of your order-related and transactional information before and after your order has been delivered, go to “ACCOUNT” and click on “ORDERS”. Please note that if you have purchased from different country/location settings, you will need to repeat this procedure by changing your country setting and making the request from the country where you placed the order. This information will be deleted based on your request, and will be kept for 10 years due to legal and contractual requirements. Please refer to our “Sales of adidas products” section for more information.

 

  1. Access to information about your Personal Data

Please refer to the details provided in this privacy notice to have information about: a) why we have your Personal Data; b) what categories of data we have; c) what we do with your Personal Data; d) who has access to your Personal Data (and where they are); e) where your Personal Data might be transferred to; f) how long we are keeping your Personal Data; g) if you didn’t provide your Personal Data directly to us, how did we get them; h) your rights under applicable laws and the possibility to restrict processing; and i) if we use your Personal Data for any automated decision-making; and j) in some cases, you have the right to know how our automated decision-making works, if the decision significantly affects you.

 

  1. Make sure your Personal Data are correct

Please contact Customer Service (https://www.reebok.ch/en/help) to make any changes to your information, and access your account at adidas to make changes directly.

 

  1. Unsubscribe from our email marketing messages

You can unsubscribe from our email marketing messages at any time. Please use the “Unsubscribe” function at the bottom of each email marketing message.

 

  • Restrict how we use your Personal Data
  • Withdraw your consent
  1. Object when we process your Personal Data based on “Legitimate Interest” (including unsubscribing from our direct marketing messages)
  2. Challenge a decision generated solely by automated decision-making process without human intervention
  3. General assistance

 

Please contact our Customer Service team (https://www.reebok.ch/en/help) for general support. You can find their contact details under the “ASK CUSTOMER SERVICE” section via HELP.

 

  • File a complaint with your local data protection supervisory authority

You have the right to file a complaint with the local authority if you are not happy with how we have handled any of your rights listed above.

 

We invite you to first share and discuss your concerns and complaints about how we handle your individual rights and use your Personal Data with our Privacy team and our Data Protection Officer by writing to our adidas Privacy Compliance Query and Complaint Inbox (dataprotection@adidas.com) so we can promptly address, and hopefully resolve your concerns and complaints.

 

If you are not clear about any of the rights listed here, please consult your local authority about your Personal Data rights under the law and to best understand what these rights mean.

 

 

  1. What Personal Data do we collect and use (“Categories of Personal Data”)?

Most of the time, you give us your Personal Data for specific purposes. However, sometimes, this Personal Data may also be used for other purposes if we have the right and permission (“Lawful Basis”) to do so. Also, we may use your Personal Data from other companies or sources for some purposes, if it is legally allowed. Please see the Categories of Personal Data below to help you understand how we uses your Personal Data. The Categories include Personal Data you provided directly and indirectly to Responsible Entities.

 

Identity Information– Any information that identifies you as an individual, living person. This may include: name [first, last, initials], Date of Birth, e-mail address including your name, phone number, unique consumer identifier number (including your Membership member ID, or ID from any adidas Platform), nickname, password, social media identifiers and handles, your device fingerprint, gift card codes that are assigned to you, gender identity and expression.

              

Contact Information – Any information we can use to contact you. This may include: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information.

 

Payment, Purchase and Transaction Information – Any information we use to complete or in relation to your purchase record and invoice. This may include: your payment information (credit card details, or bank details, or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart details (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, receipt number, transaction ID, invoice ID, retail store transaction ID, purchase value, order confirmation number, order tracking number.

 

Measurements – Any information we can use to make sure your gear fits. This may include: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.

 

Location Information - Any information we can use to know or guess where you are, real time or otherwise. This may include: your residential location, current log-in location [IP address], real-time device location information via device sensors and signals, GPS location (if you wish to share us, for example through your mobile device settings), or information that helps us guess where you may be such as the specific adidas site you have visited that might give us clues about where you are, or when you “check-in” to an event or website on a social media page indicating location and if it is shared with us.

 

Membership Administration Information – Any information related to your Reebok UNLOCKED | ReebokONE membership. This include: acquisition source ID (where you signed up to our membership), your membership country, Reebok UNLOCKED | ReebokONE Member ID, date you became a member, store ID (if you signed up in a retail store including a franchised store), membership points, engagement history, rewards history, membership vouchers assigned to you.

 

Behavioural and Preference Information- Any information which indicates your preference whether explicitly – if provided by you – or inferred. This may include: activity preference (sports), event participation information, exercise plans, in-store digital interactions, site/brand preference, language preference, product and product attributes preferences, store location preferences, your shopping history (all items in shopping carts), Wishlist items, any “preference” details you provided to us in your profile and Platform setting, any information you provide to us when you interact with  our communities such as adidas Runners, participate in events or campaigns as a trainer, team member, a participant or as a promotor of our events.

 

Browsing Information- Any information on. your browsing behaviour. This may include: browser name, IP address (including hashed IP address), clickstream data, data and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website , the referral URL that brought you to our site.

 

Mobile Device Information – Any information related to your mobile device. This may include: device EUI, device ID, device fingerprint, IP/Wifi Information, operating system, data stored on device when access is granted, log information when access to device (such as camera) is granted.

 

Social Media Interaction and Activity– Any information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for advertising, analytics purposes or to enrich your profile with adidas. This may include: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms, which may include your participation and membership on particular topics and/or groups, your profile settings and preference, your behaviour on different platforms owned by the same company. .

 

Correspondence – Any correspondence you have with Customer Service teams, and/or our employees and personnel. This may include: written correspondence with us (email or post or messages to our platforms), and voice recording made by Customer Service when we have the right to do so.

 

Image and Recording – Any image, voice or video recordings we have captured or obtained where you may be identified. This may include: CCTV footages, photos taken in our retail stores and/or at events, video recordings made during events or specific interactions, voice recording made during events or interactions (excluding correspondence with Customer Service), any images you share with us through social media.

 

Fitness Activity Information – Any information connected to your fitness activity which you track using our Platforms (including adidas Running and Training). This may include: activity type, distance, exercise duration, exercise routine (start and finish time), fitness score, pace, space utilisation data, speed.

 

Health Information – Any information that relates to your health or vitals such as your body mass index (BMI), heartbeat per minute, or information of any disability. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

 

Personal Opinion – Any opinion you share with us that indicate your point of view and comments. This may include when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions.

 

Sensitive Personal Opinion – Any opinion you share that may indicate or reveal certain characteristics about you including your political view, your sexual orientation, information about race and ethnicity, religious or philosophical beliefs, trade union membership or health. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

 

 

  1. How and why do we use your Personal Data? (Purpose, Processing, Legal Basis)?

In this section, we provide details to all the scenarios and reasons (“Purposes”) where we may collect (directly and indirectly) and use your Personal Data from all our Platforms.

 

#) Purpose – Why do we collect and use your Personal Data?

PROCESSING – What do we do to your Personal Data?

LEGAL BASIS - Why are we allowed to use your Personal Data for this Purpose?

CATEGORIES OF PERSONAL DATA – What are the Categories of Personal Data we use to accomplish this purpose, including the Personal Data you provided to us for this Purpose, and the Personal Data we have obtained from other sources for other purposes? Specifically, these are the Categories of Personal you may or may not have given to us for this specific purpose, but we either have it on file, or have obtained it from a different source for a different purpose, and we know it is connected to you.

RETENTION PERIOD – How long do we keep your Personal Data for this Purpose?

CATEGORIES OF RECIPIENTS – With whom (types of service providers or companies) do we share your Personal Data to achieve the purpose?

 

 

 

  1. Site Operation and App Operation

PROCESSING

We screen all traffic to our sites and apps, and analyse data that is received by our servers to: a) run the sites that are connected to our domain and apps, b) fix bugs to make sure the layout and design are displayed properly, and c) fix bugs to make sure the sites and the apps function properly, and d) to monitor compliance with our Terms and Conditions.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity Information
  • Contact Information
  • Browsing Information
  • Mobile Device Information

 

RETENTION PERIOD      

Browsing Session

We need your data for as long as you are on the site. We keep it for the duration of your browsing session.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Site Administration Support Providers

 

 

  1. Domain and Network Security and User Authentication

PROCESSING

To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such us the credentials you have provided directly to us or other platforms (such as Runtastic or Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites. 

 

reCAPTCHA

We reCaptcha operated by Google on our websites and apps to authenticate user identity and secure our platforms from malicious software (or known as a “bot”) that might engage in abusive activities on our platforms. reCAPTCHA works by collecting information about your hardware, and software (for example, device and application data) This data is shared with Google for analysis. Data captured by reCAPTCHA is also subject to the Google Privacy Policy and Terms of Use. 

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity Information
  • Contact Information
  • Browsing Information
  • Mobile Device Information

 

RETENTION PERIOD      

Browsing Session

We need your data for as long as you are on the site. We keep it for the duration of your browsing session.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Site Administration Support Providers

 

  1. Persistent Log-In

PROCESSING

If you select to be logged in persistently, you do not have to log in every time you visit the adidas website for up to 30 days. Your personal data will be used by the adidas website to show your personal information: Your email will be used during checkout journey to let you know the email that will be used for the order confirmation, your first name will be used for personalization and your unique identifier may be used for Frontend Analytics. Please note that no consent status will be stored.

This basic profile information will be stored for up to 30 days in the browser that was used for the login within an access token. The access token is a HTTP only cookie. The token is valid for 20 minutes if the ‘keep me logged in’ functionality was selected. After the expiration of the token it is no longer possible to access personal information so the logged in session is over. For persistent login we additionally store a refresh token in the browser which can be used to refresh the access token within a 30 days period and extend the logged in session that way. If this refresh token is missing (if you have not selected persistent login or cookies were cleared) the access token cannot be refreshed. Hence, your session cannot be extended, and you will not be logged in anymore.

Please note: If you chose persistent log-in, your personal address details may be exposed to an unauthorised third party if you forget to log-out from persistent log-in from a publicly accessible device.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information

 

RETENTION PERIOD      

The information will retain in your browser for up to 30 days. You can delete the data yourself by clearing your cookies from your browser or by selecting the “Logging out from all my devices” option in your account section.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Site Administration Support Providers

 

  1. Sales of Reebok Products - Online and Off-Line Order

PROCESSING

To process your online and/or in-app orders, provide you with different payment options, create a smooth check-out process for you, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent.  Please note the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision, and challenge the decision.

 

LEGAL BASIS    

Performance of Contract

Legitimate Interest

Legal Obligation

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Measurements
  • Payment, Purchase and Transaction Information
  • Correspondence
  • Browsing Information
  • Mobile Device Information
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

Duration of contract and statutory limitation period (10 years). We need to keep the information in case of any legal disputes concerning the contract.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Selling Partners (where applicable)
  • Manufacturing Providers
  • Delivery Service Providers
  • Payment Risk Solution Providers
  • Payment Processing Providers
  • IT Cloud Solution Providers

 

 

  1. Enrichment and Improvement of your Digital Shopping Experience

PROCESSING

When you shop at various adidas digital shopping platforms (adidas website, and adidas app), we collect your Personal Data to enrich and improve your shopping, browsing and check-out experience. This may include helping you find the right size, helping you visualise how a product will look on you via our digital platforms, or when you engage with platforms for any specific experience we make available through our digital platforms directly or via our digital devices in retail stores. 

 

  1. SIZE RECOMMENDATION

To help you find the best size that fits your measurements best, we use size recommendation widgets on our app and website. The widget will recommend you the appropriate size for a certain adidas product by using machine-learning algorithms. The widget will combine the measurements you provided to us with adidas product information, your shopping cart details and shopping history (if they are available to us) to recommend you the most appropriate size for a certain adidas product. The size recommendations are provided by a third-party provider.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Measurements
  • Behavioural and Preference Information
  • Payment, Purchase and Transaction Information

 

RETENTION PERIOD      

We retain it for as long as you do not delete your data.

 

CATEGORIES OF RECIPIENTS    

  • Size Recommendation Providers

 

 

  1. AUGMENTED REALITY TRY-ON EXPERIENCE AND VISUAL SEARCH

On our apps we give you the possibility to use your device camera for different purposes: to see how certain adidas products would fit you through augmented reality (AR) functionality, and to search by image for adidas products. To this purpose, we implement on our apps third-parties software development kits (SDKs). We will ask for your permission before you use your camera to try this feature. We will not store any photos and videos from your device camera.  We will then analyse how you use the AR feature to improve our user experience design to make sure you will continue interact with us on our applications.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Measurements
  • Behavioural and Preference Information

 

RETENTION PERIOD      

We retain it for as long as you do not delete your data.

 

CATEGORIES OF RECIPIENTS    

  • Augemented Reality Services Providers
  • Visual Search Providers

 

  1. Payment Fraud Detection

PROCESSING

We combine the Payment, Purchase and Transaction Information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you.

 

LEGAL BASIS    

Performance of Contract and Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Payment, Purchase and Transaction Information
  • Browsing Information
  • Mobile Device Information

 

RETENTION PERIOD      

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Payment Risk Solution Providers
  • Payment Processing Providers
  • IT Cloud Solution Providers

 

 

  1. Product Delivery

PROCESSING

Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other Payment, Purchase and Transaction Information to deliver the products you purchased to you.

 

LEGAL BASIS    

Performance of Contract

 

CATEGORIES OF PERSONAL DATA           

  • Identity information: Name
  • Contact information: Shipping Address

 

RETENTION PERIOD      

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Service Providers
  • IT Cloud Solution Providers

 

  1. Electronic Delivery Tracking

PROCESSING

This service is provided by our Delivery Service Providers, and is subject to availability by the Delivery Service Provider servicing your delivery address. Depending on the delivery service provider, you may have the option to track your delivery using services provided directly by our delivery partners. This service is provided on the basis of our consumers’ legitimate interest so they can organise receipt of their parcels. However, with some service providers, this may only be possible with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Notice for the processing of your Personal Data for this purpose.

 

LEGAL BASIS    

Legitimate Interest / and where applicable, Consent

 

CATEGORIES OF PERSONAL DATA           

  • Identity information: email address
  • Contact information: phone number
  • Any other information you may directly and voluntarily provide to the Delivery Partner

 

RETENTION PERIOD      

As determined by our Delivery Partner.

 

CATEGORIES OF RECIPIENTS    

  • Delivery Service Providers

 

 

  1. Business Operational Analytics

PROCESSING

We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners, as well as our consumers. We create data models for different analytical purposes, and analyse using these data models to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy.

 

This includes, for example, analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications.

 

We remove any identity information that would directly identify you (for example, your name and email address), and use only our internal unique identifier IP address to minimise any possible privacy risks to you.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

 

You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here:

 

Adobe Analytics Data Collection: https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html

 

Google Analytics Data Collection:

https://support.google.com/analytics/answer/6318039?hl=en

 

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity information: Unique Consumer Identifier (only)
  • Measurements
  • Behavioural and Preference Information
  • Location Information
  • Payment, Purchase and Transaction Information
  • Fitness Activity Information
  • Browsing Information
  • Mobile Device Information
  • Correspondence
  • Social Media Interaction and Activity
  • Personal Opinion
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

When using analytics services provided by the vendors identified above, we are required to retain data for the period specified by these vendors. You can find the retention period indicated by the vendors here:

 

Adobe Analytics: 36 months (https://marketing.adobe.com/resources/help/en_US/reference/data-retention.html )

 

Google Analytics: 38 months

(https://support.google.com/analytics/answer/7667196?hl=en)

 

We need the information for this duration to produce accurate analysis of our business operations.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Prospective Buyers and Investors
  • Business Consulting Service Providers
  • Data Analytics Solution Providers
  • IT Cloud Solution Providers

 

 

  1. Customer Service

PROCESSING

We collect your Personal Data to answer your queries about your order, inform you when the product you like is available upon your request, and respond to your questions and concerns through various communications channels we make available to you, including if you contact us for questions about your Personal Data rights. Your requests to our customer service will be analysed so that we can provide you with valuable service in the future. We may record our phone conversations with you for quality assurance purposes only when you agree to the recording.

 

LEGAL BASIS    

Legitimate Interest

Consent (for recording our phone conversations)

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Measurements
  • Payment, Purchase and Transaction Information
  • Correspondence
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

             Image and Recordings (with your consent only)

 

RETENTION PERIOD      

Statutory limitation period: 2 Years

We need to keep the information in case of any legal disputes.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Selling Partners (where applicable)
  • Delivery Service Providers
  • Payment Risk Solution Providers
  • Payment Processing Providers
  • IT Cloud Solution Providers

 

 

  1. Personalised Marketing Messages Via Email (Newsletter Sign-Up)

PROCESSING

We send you marketing messages that we think you would be interested (“personalised”) to the email address you provide to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

LEGAL BASIS    

Consent

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Measurements (if available to adidas)
  • Payment, Purchase and Transaction Information (if available to adidas)
  • Social Media Interaction and Activity (if available to adidas)
  • Fitness Activity Information (if available to adidas)
  • Browsing Information
  • Mobile Device Information
  • Behavioural and Preference Information (if available to adidas)
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Email Marketing Support Providers
  • IT Cloud Solution Providers

 

 

  1. Personalised Marketing Messages Via Email (Via Existing Contract)

PROCESSING

When you purchase our products or conclude any contracts with us, we consider that to be an indication of interests to our products, services, promotions, and various offerings. We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Measurements (if available to adidas)
  • Payment, Purchase and Transaction Information (if available to adidas)
  • Social Media Interaction and Activity (if available to adidas)
  • Fitness Activity Information (if available to adidas)
  • Browsing Information
  • Mobile Device Information
  • Behavioural and Preference Information (if available to adidas)
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

 

RETENTION PERIOD      

We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Email Marketing Support Providers
  • IT Cloud Solution Providers

 

 

  1. Targeted Messages On 3rd-Party Advertising Platforms

PROCESSING

We use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns. In order to do this, we share your Personal Data with our Advertising Agency Partners as well as Social Media Platforms. We use third-party solutions such as Google Analytics and Facebook Business Manager tools to help us do a better job at targeting our campaigns and messages for our consumers. Social Media Platforms will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from adidas. We also need to analyse necessary information to understand the impact of our campaigns. If you don’t accept that we track you for this purpose, you will still see adidas advertisements on Social Media Platforms and other third-party platforms at random. Please also read the privacy notice on the Social Media Platforms to understand how your Personal Data is used by them for this purpose.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

You can learn more about how our Advertising Partners and Social Media Platforms help us achieve this purpose by visiting their sites:

 

Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en

Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956

 

Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531

Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience

 

LEGAL BASIS    

Consent

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information (if available to adidas)
  • Location information
  • Measurements (if available to adidas)
  • Payment, Purchase and Transaction Information (if available to adidas)
  • Social Media Interaction and Activity (if available to adidas)
  • Fitness Activity Information (if available to adidas)
  • Browsing Information
  • Mobile Device Information
  • Behavioural and Preference Information (if available to adidas)
  • Personal Opinion
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

We retain it for as long as you do not withdraw your consent.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Advertising Agency Partners
  • Social Media Platforms
  • Targeted Marketing Service Providers
  • IT Cloud Solution Providers

 

  1. Reebok UNLOCKED | ReebokONE Membership Administration – Where Applicable

Please note this section only applies if you are joining adidas Reebok UNLOCKED | ReebokONE to become a Reebok UNLOCKED | ReebokONE member.

 

PROCESSING

When you become an adidas Reebok UNLOCKED | ReebokONE member, we use the information specified above to maintain and administer your membership as described in the Reebok UNLOCKED | ReebokONE Terms and Conditions. We also use your information to communicate with you.

 

Use of Cookies/Tags/Pixels: We may collect your Personal Data for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies”.

 

LEGAL BASIS    

Performance of Contract

Legitimate Interest (email marketing messages)

 

CATEGORIES OF PERSONAL DATA           

             Membership Administration Information

             Identity Information

             Contact Information

             Browsing Information

             Mobile Device Information

             Correspondence

             Image and Recordings (when available to adidas)

             Personal Opinion (when available to adidas)

             Measurements (when available to adidas)

             Payment, Purchase and Transaction Information (when available to adidas)

             Social Media Interaction and Activity (when available to adidas)

             Fitness Activity Information (when available to adidas)

             Behavioural and Preference Information (when available to adidas)

 

RETENTION PERIOD      

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

 

CATEGORIES OF RECIPIENTS    

             adidas AG Subsidiaries and Affiliates

             Prospective Buyers and Investors

             Business Consulting Service Providers

             Data Analytics Solution Providers

             Reebok UNLOCKED | ReebokONE Partners

 

  1. Private Event Registration

PROCESSING

When you sign up for an event which we organise that have limited spots, we use the Personal Data you provide to reserve a spot for you. Your Personal Data will be used according to the Terms and Conditions associated with the event. Please read the specific privacy notice we may publish at the time of the registration if available.

 

LEGAL BASIS    

Performance of Contract

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Fitness Activity Information: any information we may collect from you on the day of the event.
  • Behavioural and Preference Information (if collected for the specific event)
  • Image and Recordings (if collected for the specific event)
  • Personal Opinion (if collected for the specific event)
  • Social Media Interaction and Activity (if collected for the specific event)
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

Duration of the event and statutory limitation period in case of any disputes.

 

CATEGORIES OF RECIPIENTS    

  • adidas Controller organizing the event.
  • adidas AG Subsidiaries and Affiliates
  • Event Partners (where applicable)
  • IT Cloud Solution Providers (where applicable)

 

 

  1. Open Event Registration

PROCESSING

We often also organize events that are open to everyone. We use the Personal Data you provide to keep you inform of the events you are interested in. Please read the specific privacy notice we may publish at the time of the registration if available.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Identity information
  • Contact information
  • Location information
  • Fitness Activity Information: any information we may collect from you on the day of the event.
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

For the duration of the event + 36 months if the data from a particular event is used for BUSINESS OPERATIONAL ANALYTICS purpose.

CATEGORIES OF RECIPIENTS    

  • adidas Controller organizing the event.
  • adidas AG Subsidiaries and Affiliates
  • Event Partners (where applicable)
  • IT Cloud Solution Providers (where applicable)

 

 

  1. Product Research and Development

PROCESSING

We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Data to stay ahead of the competition. We retain this information based on our “legitimate interest”, so by participating in any product review or survey, you agree that this is our legitimate interest. Where it is possible for the specific project or if you object to this legitimate interest, we will remove any identity, contact, or mobile device information, so the information cannot be used to identify you, and will no longer be your Personal Data, and is considered “anonymised”.

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Measurements (only if required by the project)
  • Identity information (only if required by the project)
  • Contact information (only if required by the project)
  • Location information (only if required by the project)
  • Payment, Purchase and Transaction Information (only if required by the project)
  • Social Media Interaction and Activity (only if required by the project)
  • Fitness Activity Information (only if required by the project)
  • Browsing Information (only if required by the project)
  • Mobile Device Information (only if required by the project)
  • Correspondence (only if required by the project)
  • Behavioural and Preference Information (only if required by the project)
  • Membership Administration Information (where adidas brand membership applies / if available to adidas)

 

RETENTION PERIOD      

The duration of the project and statutory retention period stated to protect our IP rights.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Prospective Buyers and Investors
  • Business Consulting Service Providers
  • Data Analytics Solution Providers
  • Manufacturing Providers
  • IT Cloud Solution Providers

 

 

  1. Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)

PROCESSING

When we are legally required to provide your Personal Data for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. We may not be able to notify you if it is against the law to do so.

 

LEGAL BASIS    

Legal Obligation

 

CATEGORIES OF PERSONAL DATA           

All Categories of Personal Data as requested by the enforcement authority.

 

RETENTION PERIOD      

For as long as required by law.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Local and national government authorities, including tax authorities
  • Local and national law enforcement agencies
  • Local and national judiciary

 

 

 

  1. Evidence – Contract Dispute and/or Legal Compliance

 

PROCESSING

We need to keep evidence in case of any contractual dispute, or to defend ourselves in case of any investigatory audits or privacy compliance disputes and complaints, including how we have handled your individual rights.

 

LEGAL BASIS    

Legal Obligation

 

CATEGORIES OF PERSONAL DATA           

All Categories of Personal Data as required to be used as evidence

 

RETENTION PERIOD      

Statutory Limitation period depending on the contractual period and/or the legal requirement

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates

 

 

  1. Collecting Your Device Information on Our Website and Apps Using Cookies, Pixels, Tags, And Similar Technologies (“COOKIES NOTICE”)

PROCESSING

When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.

 

1)“REQUIRED” – site functionality and business operation. We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. These Cookies are stored for the duration of your browsing session. Without these Cookies, you will not be able to view our site properly.

 

LEGAL BASIS    

Legitimate Interest

 

2) “FUNCTIONAL” – website improvement and performance. We use “Functional Cookies” to continuously improve our website performance. This includes using the data we collected from you to do the following:

  • Web analytics —Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site.
  • Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours.
  • Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. This is required as we may need to provide them a fee for such services. For this purpose, we will share information about your visit, including the products you have purchased.
  • Error management— We measure errors presented on a website, to make sure we fix bugs or any issues promptly.
  • Testing designs— We need to use A/B testing or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

 

LEGAL BASIS    

Legitimate Interest

Consent – for the installation of any “Cookies” tagged as a “Functional Cookie” on your device and browser

 

3) “MARKETING” – website improvement and performance. We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems. We also use these cookies to serve ads that are relevant to your immediate geo-location, for example to provide you with the nearest store where the product you are browsing may be available.

 

LEGAL BASIS    

Consent – for the installation of any “Cookies” tagged as a “Marketing Cookie” on your device and browser, and for using your Personal Data collected for the purposes described under above.

 

 

CATEGORIES OF PERSONAL DATA           

  • Identity Information (when available to adidas)
  • Browsing Information
  • Mobile Device Information
  • Location information: this is collected through observing your browsing behaviour
  • Membership Information (when available to adidas)
  • Behavioural and Preference Information (if available to adidas)

 

RETENTION PERIOD      

The cookies, pixels, tags, and other similar technologies used to collect your device information and browsing behaviour information are stored in your browser for the session or for as long as you do not clear your browser cookie setting.

 

The data we obtained through the cookies related to other purposes will be stored for the duration of that purpose.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Site Administration Support Providers
  • Business Consulting Service Providers
  • Data Analytics Solution Providers
  • Advertising Agency Partners
  • Social Media Platforms
  • Targeted Marketing Service Providers

 

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

 

Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en

 

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1

 

You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm

 

 

  1. User-Generated Content (UGC) Acquisition From Social Media

PROCESSING

We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement.

 

LEGAL BASIS    

Performance of Contract

 

CATEGORIES OF PERSONAL DATA           

  • Identity information: your social media handler
  • Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas
  • Social Media Interaction and Activity

 

RETENTION PERIOD      

Duration of licence agreement and statutory limitation period in case of any disputes.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates
  • Event Partners (where applicable)
  • UGC Support Partners
  • Advertising Agency Partners
  • Social Media Platforms
  • IT Cloud Solution Providers (where applicable)

 

 

  1. Push Notifications (In-App Communication)

PROCESSING

When you use the adidas app, we use push notifications in this app to communicate with you concerning the purposes stated in this Notice. This includes information that relates to purposes based on the Performance of Contract (such as your purchase). You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase.  

 

LEGAL BASIS    

Legitimate Interest

 

CATEGORIES OF PERSONAL DATA           

  • Browsing Information AND Mobile Device Information

 

RETENTION PERIOD      

For as long as you use the app and not switched Push Notification off.

 

CATEGORIES OF RECIPIENTS    

  • adidas AG Subsidiaries and Affiliates

 

 

  1. What does adidas do when we transfer your Personal Data outside of the EU/EEA?

Depending on the Personal Data processing activity, your Personal Data is shared with different “Categories of Recipients”. Where the recipient is located outside the EU/EEA, we have implemented necessary measures such as singing the EU Standard Contractual Clauses approved by the EU Commission and appropriate security safeguards. 

 

 

  1. How do we secure your Personal Data?

We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data, and empowering you to exercise your rights. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data when we have it.

 

 

 

  1. General Questions, Support

 

adidas CUSTOMER SERVICE - (https://www.reebok.ch/en/help)

If you have any general questions or require immediate assistance and support concerning your rights or how we use your Personal Data, please contact our Customer Service team. You can find their contact information and channels by clicking on this link https://www.reebok.ch/en/help .

 

LOCAL AUTHORITIES

If you have any questions about your rights, please consult your local authorities’ websites and offices. 

 

 

 

  1. How do you contact the Responsible Entities and our Data Protection Officer?

 

DataProtection@adidas.com

 

Global Legal (Privacy) | Data Protection Officer

adidas AG

Adi-Dassler-Straße 1

91074 Herzogenaurach

Germany

 

 

  1. Recipients of your Personal Data

You can find a list of Data Recipients who processes your Personal Data under Responsible Entities’ instructions below. The list is subject to change as necessary.

 

COMPANY - SERVICE

  • adidas International Marketing B.V. - Webshop operations & Marketing Services
  • Demandware Inc.| USA - Website Hosting
  • Adyen | Netherlands - Payment Processes
  • InfoSys Technologies Ltd. | India, EPAM | Belarus - Website Development
  • Adobe Analytics | Ireland, Google Analytics | USA - Web Analytics
  • Sprinklr | USA, Olapic Inc. | USA - Social Media Analytics
  • Flurry | USA, Apps Flyer | Israel - Mobile App Analytics
  • Qualtrics LLC | USA – Survey, Net Promoter Score
  • 3 | Germany, cip Trademarketing GmbH | Germany - Event Management
  • Neolane Ltd. | France - Marketing
  • Batterii LLC | USA - Consumer Insights
  • TBWA Worldwide Inc. | USA, Media Monk Netherlands, IRIS | Australia - CRM Agencies
  • Olapic, Inc. | USA - UGC Support Partners
  • adidas affiliates | globally - Consumer Relationship Management
  • Teleperformance | Germany - Customer Service
  • DHL | Germany - Product Delivery
  • Feedzai | Germany - Fraud Prevention
  • PayPal | USA - Payment Service
  • Apple Pay, Google Pay | USA - Mobile Payment
  • Facebook (WhatsApp, Instagram) | USA - Social Media Interaction
  • Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 | Ireland - Social Media Interaction
  • Twitter | USA - Social Media Interaction
  • Google | USA - Social Media Interaction
  • Runtastic GmbH | Austria - Health and Fitness Community
  • Google Analytics | USA - Analytics
  • Adobe Analytics | USA - Analytics
  • Anatwine Limited | UK - Consumer Experience
  • MediaCom | UK - Advertising Partner
  • Salesforce - CRM Software | Data Analytics
  • Wunderman - Email Marketing Services
  • Stuffstr Limited - Selling Partner
  • Webhelp – Customer Service Provider
  • Fit Analytics GmbH – Size Reccomnedation Provider
  • Bazaarvoice, Inc | USA – Ratings analytics Provider
  • mParticle Inc | USA – Mobile App analytics
  • Amplitude Inc | USA – Mobile App analytics
  • Appsflyer Ltd | Israel – Mobile App analytics
  • Visenze Pte. Ltd | Singapore - Visual Search Provider
  • Vyking Limited | UK - Augmented Reality Services Provider

 

 

Where your personal data may be used by non-adidas Data Controllers via adidas platforms, applications or elsewhere for their own purposes, please consult the privacy notice of the non-adidas Data Controller for more information about how they handle your personal data.